Ferrari pays tribute to the deep-rooted traditions of the Middle East Region with “Deserto Rosso”, a breathtaking video showcasing the majestic beauty of the desert celebrated by the stunning design of its cars.

Captured in the deserts surrounding the Liwa Oasis, home to some of the highest sand dunes in the world, the film is set over 24 hours, from sunrise to sunset, depicting two California T models gracefully navigating the terrain of the mystical ‘Empty Quarter’, or Rub’ al Khali as it’s known locally.

The video showcases the sublime elegance, sportiness, innovation and exclusivity that has distinguished every California model since the 1950s, and lovingly embraces its subject theme, celebrating the breathtaking beauty and sublime diversity of the desert environment; a natural home for the iconic and utterly unique California T model.

It also powerfully underlines the natural affinity the Ferrari brand enjoys with the Middle Eastern region, with its formidable reputation and history of commercial success underpinned by a true customer understanding of Ferrari’s brand values.