TAG Heuer pays tribute to Muhammad Ali and its close ties with the Middle East by showcasing its iconic limited edition Arabic dial timepiece at Round 10 Boxing Club in Dubai

Inspired by his meeting with the renowned boxing champion in 2012, TAG Heuer CEO & President of the LVMH Group Watch Division Jean-Claude Biver paid tribute to Muhammad Ali by creating a dedicated timepiece.

Watch connoisseurs in the UAE got a chance to admire the limited and numbered edition of the Arabic dial, which is now available in stores, while also enjoying a TAG Heuer boxing sparring demonstration.

Heuer, in partnership with Ahmed Seddiqi & Sons, captivated its Dubai audience by exhibiting its exquisitely crafted Muhammad Ali Middle East timepiece. The watch was unveiled in Doha earlier this month at the fourteenth edition of the Doha Jewellery and Watches Exhibition, which is regarded the most exclusive in the world for HNWI to view and purchase unique watches, jewellery, diamonds and precious stones.

To mark the Dubai debut of the Muhammad Ali Arabic Dial creation, TAG Heuer organized an exhilarating boxing class for a lucky few.

The event was attended by friends of the brand Hassan Akhras and Raha Moharrak, who have a great impact within the sports community and a close relationship with TAG Heuer. The brand also had the pleasure of welcoming Jordanian boxing champion and captain of the women’s national team Arifa Bseiso who took to the boxing ring and perfectly captured the spirit of the brand motto #DontCrackUnderPressure.